Sequenced Ads
The Value of Storytelling on Facebook for Marketers, a Facebook for Business News article, said a series of ads may be the best way to increase visits on landing pages and sales from social media ads....
View ArticleFacebook Advertising
Times have changed, and Facebook is no longer touted as a free marketing channel. If you’ve created a good platform for your business on Facebook, you still need to pay attention its advertising...
View ArticlePiano Media and Press Plus Merge
The two largest digital paywall companies have combined. Piano Media acquired Press Plus in a transaction that is being described as a merger. The companies, who aim to help news organizations keep...
View ArticleSocial Media Marketing: 5 Things Not to Do
Social media is currently used by 97% of marketers, who are learning how to use it to create a personalized, relevant experience for their audience. Nowadays, brands have to be social to avoid being...
View ArticlePublicis Acquires Sapient
Publicis – a global ad giant – is positioning itself as the top agency for brands in the digital word by acquiring Sapient for $3.7 billion. The company is paying $25 per share at a 44% premium to the...
View ArticleThe Marino Org and NYU Incubators to offer PR for Startups
The Marino Organization, a full-service strategic communications firm – and the NYU Polytechnic School of Engineering today announced an agreement to provide public relations services for startups that...
View ArticleGraphik Concepts is Turning Cars Into Billboards
All businesses strive to grab the attention of potential customers. In this media crazed world, marketers look for every opportunity to reach customers, covering every last square inch of the game....
View ArticleDigital Marketing Outperforms Televison
This past year, digital marketing has taken over the advertising world. Television was the front-runner for many years, but as the popularity of online commerce rises, television could become a...
View ArticleTurnStyle Marketing Surges in 2015
Turnstyle, a leading provider of proximity marketing, has today announced it has more than 25,000 venues under management across 31 countries, with 80% of these venues in the restaurant and bar space....
View ArticleNew Ratings Measure Faith Compatibility of Super Bowl Advertisers
Faith Driven Consumer (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex (FEI), which scores more than 400...
View ArticleGoogle Phasing out Standard Text Ads
Google recently rolled out a new version of their text ads called “expanded text ads“, and it looks like the results come back positive. They sent out the following email to advertisers this morning...
View ArticleThe Pros and Cons of Mobile Advertising for Small Businesses
JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content...
View ArticleProve ROI With These 6 Instagram Advertising Tips We Love
Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with...
View ArticleThe 5 Point Guide to Stealing Website Traffic from your Competition
You may feel that you are one step ahead in the organic traffic game by having a website that is well-designed and considers both users and search engines. But if you live in a competitive niche (like...
View ArticleWin Over Your Brand Audience Despite the Rise of Ad Blockers
Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have...
View Article4 Innovative Strategies For High Volume Hiring
McDonald’s made headlines recently in their high volume hiring of 250,000 employees for the summer. Job seekers can apply on McDonald’s Snapchat career page via 10-second Snaplications. This is just...
View ArticleThe Account-Based Marketing Disconnect B2B Marketers Are Ignoring
You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do you begin? Unfortunately, the approach most B2B marketers choose...
View ArticleGoogle AdWords Agency Hacks for Scaling Your AdWords Account
Photo-Mix / Pixabay Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from...
View ArticleComplimentary Should Mean Free
My buddy went to dinner with his wife to celebrate their anniversary. The server overheard them talking about how many years they had been married and was flattered they chose to spend their special...
View ArticleHow to Make your Retail Store Stand Out From the Masses
If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small...
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